case study

Nom Nom

When the founder of Nom Nom, Suad came to me, I was absolutely thrilled because I am a massive animal lover. I am a cat rescuer in Dubai, so what could be better than looking at cute pictures of dogs all day?!

Suad has been single handedly running Nom Nom for the last 4 years and has created a strong brand image, with lots of loyal customers. But it was time to automate a lot of manual work that she was doing, so she could focus on growing the business and attracting new customers.

About the brand

  • About the brand

    At Nom Nom, we craft drool-worthy, all-natural dog treats that make tails wag with excitement. Based in the UAE.

  • Why you'll love it

    Organic, healthy treats for your dog withr a monthly subscription box filled with fresh, 100% human ingredients used handmade goodies.

  • What makes it different

    The founder, Suad is a Certified Dog Nutritionist and every treat is made from fresh, in small batches so you can be sure that you're giving your pup the very best.
SHOP NOM NOM

What we did to grow the brand...

  • Website redesign

    We started off with revamping Nom Nom's website. They had a signature brand design that we didn't want to change, but the website needed an update. We focused on the customer journey, especially as their signature product is a monthly treat box and increasing our conversion rate.

  • Paid Advertising

    Nom Nom has an abundance of loyal customers (a very impressive returning customer rate!), but our focus was to get more people to know about the brand. We created a Meta ads strategy, despite running Meta ads before, it was crucial to test what did and didn't work for us before doubling down and increasing the budget.

  • Email Marketing

    As I said, Nom Nom has plenty of loyal customers. So let's nurture that amazing community! We set up automated email funnels to reduce workload for Suad, and we send out an email broadcast every week. I absolutely LOVE brainstorming with Suad and writing our weekly emails, the brand has such a fun tone of voice.

what suad says

Working with Abbie has been wonderful.

She helped us set up and improve our Meta ads and marketing strategies, which boosted our reach and engagement. She also set up our email marketing and made our messaging clearer and more effective. Her input during our website revamp made a big difference, turning it into a more user-friendly and attractive site.

What I love most about Abbie is how easy she is to work with—she understands the challenges of a small business and is always ready to help with fresh, practical ideas. Our sales are growing steadily. I highly recommend Abbie to anyone looking for reliable and effective marketing support!