The Custom Brand Lab

A 4-6 month brand management programme

As a brand founder, it's impossible to do it all alone

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Let me help you launch and grow your brand!

The brand development program allows you to work directly with Abbie and her team directly for 4 or 6 months. Whether you want help sourcing your product, launching your brand or implementing your marketing strategies - we will do this for you. 

  • Proven Strategies

    From my career of over 10 years in the Fashion & Beauty industry, I share the secrets on how to launch and grow a successful brand

  • Ongoing Support

    Guidance and a hands on approach based on your business goals. Daily contact, plus monthly strategy workshops

  • Personalised Plan

    For whatever stage your business is in. Whether you need me to find suppliers, or work alongside your team members - I've got you!

Think of me as your business partner for 6 months.

Think of this program as your chance to have a business partner—without giving up equity.

From sourcing products and building a website to crafting your marketing strategy or preparing for wholesale, I’m here to guide you through the process. You’ll have one point of contact (me!), giving you the hands-on support, strategies, and expertise you need to achieve your goals.

Sometimes you just need someone to bounce ideas off, who is as invested in your business as you are. 

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What can it include?

  • Branding

    • Brand design
    • Creative direction
    • Brand story
    • Photoshoot management 
    • Target customer research 
    • Competitor analysis
    • Value proposition

  • Product

    • Product briefs and research 
    • Supplier introductions & management
    • Samples and product approvals 
    • Packaging artwork & legalities 
    • Product approvals (UAE) 
    • Pricing & margin strategy

  • Marketing

    • Strategy
    • Social media set up, management & content creation
    • Brand collaborations & 
    • influencer marketing
    • Paid Ads (Meta)
    • Email marketing 
    • Launch events

  • Sales & Distribution

    • Website creation
    • Website optimisation & SEO 
    • Product descriptions
    • Promotions & Discount strategy 
    • Retailer & wholesale introductions
    • Pitch decks
    • Stock management
    • Sales forecast & valuations

Why work with multiple freelancers when you can just work with one?

Hiring and managing multiple freelancers to cover your admin, paid ads, social media and operations is a full time job in itself. And most brands in their early stages, don't need experts (or have the budget) for all of these.

The Base Brand Elevate programme covers all of this for, with only one point of contact for you. 

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This is for you if...

  • You currently have a brand, but you're unsure what you need to do to take it to the next level
  • You are running your own brand but you are burnt out and overwhelmed with how much there is to do, and want a helping hand along the way
  • You want access to some of the best suppliers across the world 
  • You want clear business goals, and an actionable strategy to achieve your vision
  • You want to start your brand, but you have no idea where to start and want someone to help you get it off the ground
  • You have some great ideas for your business, but you need help implementing them 
  • This is your side hustle, or you don't have time to work out how to do email marketing, how to run paid ads or to create content weekly

What could the 6 months look like?

Brand Identity, Market Research, Competitor Analysis, Marketing Strategy, Content Plan and Website Optimisation

Social media launch, Paid Ads test phase, Sales & Distribution strategy confirmed

Continue social media and paid ads implementation, launch email marketing, start pitching to PR and influencers

Continue niching down on what is working in the business, start pitching to wholesale partners

FAQ's

Book in a free 30-minute discovery call with me. I will then submit a proposal to you with scope, deliverables and pricing. Once you have approved this, we can get started based on availability. Please note due to the high demand of this service, and as I work so closely with each brand availability is limited so I recommend booking in a call asap! 

As each programme is bespoke for your needs, pricing is also dependent on what is included. Book in a free discovery call, and I will then submit a proposal with costs - no obligation! 

Yes of course! I like to work with brands for a period of 6 months as minimum because in my experience, this is when we can see the best results. However, it is all based on your needs. 

No problem! All programmes are created bespoke for the business needs. Once we have a call and I understand what you need help with, I will submit a proposal to you outlining what each month will include.

Abbie is an expert - knowledgable, easy to communicate with actually listens!

I launched my own brand but I initially felt stuck and unsure of what to do next and raise awareness of my brand and get new customers. I now have a clear plan in place of exactly what I need to be doing weekly, monthly and quarterly to run my business. 

Abbie has been invaluable to me and my business. She is an expert in her field and I would recommend you to work with her 

Natalie, founder of FLY Boutique

FOR LOVING YOU

I now have a toolbox to help me achieve my business goals. 

After meeting with Abbie, I was super excited but also overwhelmed. I realised how unprepared I was to build a business from scratch. But after working with Abbie, I now don't feel those things.

If you can invest, Abbie is absolutely worth the money. I have a business degree in Marketing but this has made me realise how much I needed a business coach. 

Nicola, Folded

FOLDED

Are you ready?

1) Book in a free consultation call 

2) I will then submit a monthly proposal with scope, deliverables and pricing for you to approve 

3) Sign contracts and get started! 

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