Base Brand Elevate 

A 5 month 1:1 mentorship programme

Your brand deserves better than guesswork—let’s build it right

A 20-week coaching program designed to guide brand founders and entrepreneurs in building an aligned, sustainable, and successful business, combining strategic support with the transformative power of Human Design.

BOOK A FREE DISCOVERY CALL

Build a brand that works with you, not against you.

Running your own business is exciting, but it can also feel overwhelming. The 20-Week Brand Alignment Coaching program is here to bridge the gap between having no support and needing a full-time team.

Over 20 weeks, you’ll gain expert guidance, actionable strategies, and personalized insights to transform your brand into something truly aligned with your goals and values.

This program is structured to help you tackle the key pillars of your business, from brand identity and market positioning to website optimization, social media strategy, and paid advertising. By integrating Human Design, you’ll also learn how to operate your business in a way that feels natural and authentic to you. Think of it as your roadmap to building a brand that not only stands out but also feels good to run.

  • Bi-weekly 1:1 coaching calls

    Seven personalised 1.5-hour sessions across 20 weeks. Each call combines strategic guidance, real-time feedback, and actionable next steps tailored to your brand's needs.

  • Resources for every pillar

    Access to exclusive templates, checklists, calculators, and video tutorials for each stage of the program. Designed to empower you to take action confidently between sessions.

  • A tailored, actionable roadmap

    Personalized strategies that align with your vision, goals, and unique Human Design. Clear, step-by-step guidance for building a cohesive and successful brand that works for you.

"This literally saved me 5 years working out what to do for my business"

Katie, Co-Founder of The Mindset Sisters

What does it include?

Part 1: You, Your Goals, and Your Human Design

Your business reflects you. Understanding your goals and unique design helps create a brand aligned with your strengths and aspirations.

What you'll do:

  • Run your Human Design Bodygraph.
  • Complete your goals sheet to clarify your personal and brand objectives.

What we'll do:

  • Human Design coaching call to explore your design and align your business practices with your unique strengths and goals.

Part 2: Brand Foundations: Identity, Market Analysis, and Pricing

A strong brand foundation is essential to stand out in a competitive market and build a commercially sustainable business.

What you'll do:

  • Complete the brand identity sheet to define your visual and narrative identity.
  • Conduct competitor analysis using the provided template.
  • Fill out the pricing sheet to evaluate margins and costs.

What we'll do:

  • Review findings from your competition research and market analysis alongside my own.
  • Define your USP and refine your brand’s direction.
  • Conduct a pricing and operational audit to ensure sustainability.

Part 3: Website and Email Marketing

Your website and email marketing are your most important digital assets. They help you connect with customers, drive sales, and build loyalty.

What you'll do:

  • Follow the website must-haves checklist and ensure implementation.
  • Integrate email marketing using my step-by-step guide.
  • Plan email campaigns and flows with the campaign planner.

What we'll do:

  • Conduct a website audit with personalized recommendations.
  • Review your email marketing setup and refine campaigns during the call.

Part 4: Social Media Strategy

Social media is one of the most powerful tools to grow your audience and build brand visibility.

What you'll do:

  • Conduct competitor and inspirational analysis.
  • Use the trending audio tracker to find popular content ideas.
  • Complete the content planner to map out your social media schedule.

What we'll do:

  • Share and review competitor insights and trends.
  • Refine and finalize your content strategy during the call.

Part 5: Paid Advertising

Paid advertising can amplify your reach and drive results when used strategically.

What you'll do:

  • Watch the “How to Run Meta Ads” video for step-by-step guidance.
  • Review competitor ads and complete the creatives and ad strategy sheet.

What we'll do:

  • Review and refine the ad strategy collaboratively.
  • Set up and launch ads during the call.

Part 6: Monthly Brand Reviews and Planning

Consistent reviews ensure your brand stays on track and aligned with your goals.

What you'll do:

  • Complete the monthly tracker to evaluate performance and results.

What we'll do:

  • Review the tracker to identify what worked and what didn’t.
  • Define the strategy and focus for the next month.
  • Learn how to run reports and monitor key metrics to stay informed.

Check out the timeline

Want more information on what you'll actually be doing each week? Download the course curriculum here!

View course timeline

Are you trying everything in your business and hoping something will work?

No more carving out time to work on your brand, but then not really knowing what you should be doing. No more anxiety when seeing what your competitors are doing and then scrambling to do the same in your brand, because you *think you should.*

BOOK A FREE DISCOVERY CALL

This is for you if...

  • You're feeling overwhelmed trying to figure out everything on your own.
  • You're unsure how to turn your ideas into a cohesive brand.
  • You're struggling to stand out in a competitive market.
  • You're seeing minimal results from your marketing efforts and wondering what’s missing.
  • You're worrying about how to price your product or service profitably.
  • You're finding it difficult to juggle operations, marketing, and growth while staying inspired.

This program gives you the tools, clarity, and support to overcome these challenges, ensuring your brand is aligned with your vision and primed for success.

Ready to align your brand and build something extraordinary?

For a limited time, you can join the Brand Alignment Program at a special launch price:

  • 8,000 AED (one-time payment)
  • Or 1,850 AED per month (5 monthly payments)

Includes:

  • 7 1:1 coaching calls
  • Human design bodygraph and call with expert coach
  • Resources for each pillar
BOOK A FREE CALL

"I've had bad experiences in the past, but Abbie exceeded all my expectations"

Abbie gave me a sense of confidence after just our first meeting. I've not had great experiences with others who have promised and not delivered in the past, but it was a completely difference with Base Brands. 

Abbie delivered all my expectations and I am extremely satisfied. She is not only highly knowledgable in her field, but also has a genuinely kind and wonderful deposition that makes working with her comforting and seamless. 

Terri, founder of Russell & Rose

RUSSELL & ROSE HOME

"From our first meeting, I knew this was what I needed to launch my brand!"

Abbie has set a clear plan for the year ahead. I felt with her support I could really make it happen. I am super happy to see the plan is on track and working!

I am a highly creative person and I think it's imperative for creatives to have a business mentor or partner in order to stay on track and focussed with what is needed and when. 

Lucy, Founder of Hug me pillows

HUG ME PILLOWS

FAQ's

How do I sign up?!

Book in a free 30-minute discovery call with me. Let's chat more about your brand and where you need help and if you'll be a good fit for the program. We can then get you set up and ready to start!

How much does this service cost?

I am running a launch off of this 20-week programme of 8000 AED (one off payment) or 1850 AED monthly (for 5 months). This includes 7 1:1 calls, a Human Design bodygraph and call with an expert coach and all the extra resources.

Is this time frame flexible?

Yes of course! If you are travelling or have other commitments in the 20-week time frame, we can schedule this in at the beginning.