We are a brand strategy studio that turns your idea into a money-making brand

Base Brands helps Fashion, Beauty and Lifestyle brands in the UK and Dubai launch and grow.

10 years+ working with global retailers

Middle East, UK, Europe + USA market specialists

Over 4000 products launched

Brand Strategy

Brand Design + Story

Market Positioning

Competitor Analysis // Pricing

Social Media Marketing // Content

Email Marketing // Paid Ads

Sales + Promotions

Distribution + Wholesale

**Okay, enough of trying a load of things in the hope that they will work for your brand.**

Building a brand is a lot - you're the CEO, the marketing team, the designer, the admin assistant and the product developer. It's overwhelming, and on top of that you're trying to be an expert in all of these jobs.

The process of building a brand is not linear, and what works for one brand may not work for yours.

Unless you have a plan of exactly what you need to do each day to build a successful brand in the market or niche that you're in, you're just going to keep throwing everything at the wall and hoping something sticks.

So if you have an idea for a brand but don't know where to start, or you have an established brand that you want to grow - we want to work with you!

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Psst... Have you seen my Free Resources?

I'm a firm believer in caring is sharing, so I've created free downloads to help you, at whatever stage of business you're at!

Take me to the freebies

Hi! I'm Abbie,

Founder of Base Brands

I am an experienced Buyer, Brand Strategist and Marketing Specialist, spending the last 10 years working for global retailers including Primark, Superdrug and Landmark Group.

I now share all the secrets I have learnt from retail HQ to help you create not only your dream brand, but the dream brand that's going to give you financial freedom.

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**A service for every stage of your business**

Self Study Online Course

Base Brand Academy

A brand strategy and growth online course to help you create and launch your brand.

Show me inside

6 week Brand Strategy

Base Brand Blueprint

A 6-week brand strategy for you to implement in your business.

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6 month Brand Support

Base Brand Elevate

A 6 month 1-1 programme where I work with you on every area of your business.

I need this

For anyone looking to develop their brand, Abbie is the girl for you!

She is so passionate about her work & it really reflects in how she manages her clients and the work she delivers.

She has also educated me on the simplest way to use different online platforms to help manage my online business in the most efficient and cost effective ways.

Acsah Bayne, Coached by Acsah

Sara Oggard, Huggie Hoops

I now have clear, actionable and achievable goals. I’m super inspired and motivated to get started.

When I reached out to Abbie I was overwhelmed by trying to build my own business while having a full time corporate job.

She really understood my pain points and vision for the brand, & delivered a brand and marketing blueprint to me.

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

The amount of information placed into my project is incredible!

Abbie exceeded my expectations in delivering a solid blue print for launching and scaling my sports products with lots of solid ideas and clear activation plan. The amount of information she placed in the project is incredible, and her communication is clear and concise

Yamen AbdelAziz, Sport Hub Pro

Free Resources

New Brand Checklist

Are you ready to launch your next big thing? Whether you are just starting a new business or refreshing your brand, the process can be overwhelming.

That's why I created this checklist to guide you through every step of the process. and to educate you on why this is important for your brand.

Download me

10 ways to increase your sales

As a brand founder you can feel like you're putting everything into your brand and not getting much back. It's important to focus on the initiatives that are going to move you closer to your goals. Here are my top 10 ways to increase your sales fast (that don't include influencer marketing or Tik Tok shop!)