
Create a brand that turns heads and drive sales
Base Brands helps Beauty, Lifestyle, and Wellness brands launch, grow, and thrive in a crowded market.
Clients featured in
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10 years+ working with global retailers
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Middle East, UK, Europe + USA market specialists
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Over 4000 products launched
A one stop shop to build your brand
We’re not a marketing agency—we take a 360° view of your business to create a strategy that works for you. From brand strategy to content creation, we help you turn your ideas into an unforgettable, unstoppable brand.
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Brand Strategy
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Brand Design + Story
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Website Development
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Competitor Analysis
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Social Media Marketing
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Email Marketing
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Paid Ads
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Content Creation
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Sales + Promotions
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Wholesale + Distribution
Brands I have worked with

From overwhelmed to unstoppable
Building a brand isn’t easy—you’re juggling everything from strategy and marketing to design and operations. It’s overwhelming, and let’s be honest, there’s no one-size-fits-all formula.
At Base Brands, we cut through the noise to help you:
- Stop Wasting Time and Money: No more trial and error—we’ll create a brand strategy tailored to your goals and market.
- Turn Chaos Into Clarity: From social media and email marketing to paid ads, we’ll simplify the overwhelm and build a strong online presence that works.
- Launch With Confidence: Whether it’s your first product or your next big idea, we’ll help you break through the crowded market with strategies that sell.

Don't just take my word for it
With over 10 years of experience as a buyer and brand strategist for global retailers like Primark and Superdrug, I know exactly why customers choose one product over another—and how to position your brand to stand out.
A service for every stage of your business
No more guessing. No more overwhelm. Let’s build a brand that stands out, makes money, and reflects your vision.
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Brand Mentorship
Find out moreA 5 month coaching program designed to guide you in building an aligned business. We cover the key pillars of a successful brand, teach you how to do them and implement them together.
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Brand Development
Tell me moreThis customisable 4 or 6 month program allows you to choose exactly what your brand needs, and together we’ll implement these in your business, without the hassle of managing multiple freelancers.
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Special projects
Contact meDon't feel like what you need fits into any of my 1:1 packages? I offer hourly consulting and project based packages so we can focus on exactly what you need at the time.

Hi! I'm Abbie
founder of base brands
I am an experienced Buyer, Brand Strategist and Marketing Specialist, spending the last 10 years working for global retailers including Primark, Superdrug and Landmark Group.
I now share all the secrets I have learnt from retail HQ to help you create not only your dream brand, but the dream brand that's going to give you financial freedom.

For anyone looking to develop their brand, Abbie is the girl for you!
She is so passionate about her work & it really reflects in how she manages her clients and the work she delivers.
She has also educated me on the simplest way to use different online platforms to help manage my online business in the most efficient and cost effective ways.
ACSAH BAYNE, COACHED BY ACSAH
COACHED BY ACSAH
The amount of information placed into my project is incredible!
Abbie exceeded my expectations in delivering a solid blue print for launching and scaling my sports products with lots of solid ideas and clear activation plan. The amount of information she placed in the project is incredible, and her communication is clear and concise
YAMEN ABDELAZIZ, SPORT HUB PRO
SPORT HUB PROFree Resources
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New Brand Checklist
Download meAre you ready to launch your next big thing? Whether you are just starting a new business or refreshing your brand, the process can be overwhelming.
That's why I created this checklist to guide you through every step of the process. and to educate you on why this is important for your brand.
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10 ways to increase your sales
I need thisAs a brand founder you can feel like you're putting everything into your brand and not getting much back. It's important to focus on the initiatives that are going to move you closer to your goals. Here are my top 10 ways to increase your sales fast (that don't include influencer marketing or Tik Tok shop!)
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Sustainability quick wins
I need this"But I'm only a small brand, I won't make a difference." This is the biggest misconception I hear - sustainable products are growing 3x faster than those that are not. 78% of consumers feel that sustainability is important.
Here's how to build a sustainable small brand.