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Base Brand Blueprint

6 week business plan programme

 

A bespoke strategy and roadmap to follow to build your dream brand

Every brand deserves a strategic and innovative approach to stand out in the market.

 

Building a brand is not linear, and what works for one brand may not work for yours. 

Base Brand Blueprint is a comprehensive business strategy, created exclusively for you, your brand and your goals. 

Imagine knowing exactly what to do each day to build your brand

Unfortunately having a social media account and a website isn't enough to build a brand that will give you the financial and time freedom you crave. But building a brand with a strategy to follow will. 

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This literally saved me 5 years working out what to do for my business

Katie, Co-Founder of The Mindset Sisters

What does it include?

 BRANDING

  • Brand design
  • Creative direction
  • Brand story
  • Photoshoot direction
  • Target customer research
  • Competitor analysis
  • Value proposition 

 

STRATEGY

  • Marketing - covering social media, influencer marketing, email, and events
  • Sales - Promotional strategy, stock analysis and methods to increase transaction value
  • Distribution - including website audit, optimisation and SEO, wholesale and industry events

PRODUCT

  • Product strategy
  • Range building
  • Product inspiration
  • Packaging direction
  • Pricing & margin analysis

 

SALES & DISTRIBUTION

  • Daily, weekly and monthly plan outlining what to do

  • Business critical resources such as margin calculator, sales forecast sheet and content planner

I then condense this into an easy to use roadmap 

This maps out exactly what you need to do daily, weekly, monthly and quarterly to achieve your business goals

It's all well and good me telling you run to Paid Ads for example in your business, like *durrr* Abbie of course I need to do this, but..

  • Where do I run them
  • How much do I spend 
  • How long do I run them for
  • How do I narrow down my target customer
  • What type of creative should I use 

I map this all out for you!

Are you trying everything in your business and hoping something will work?

 

No more carving out time to work on your brand, but then not really knowing what you should be doing. No more anxiety when seeing what your competitors are doing and then scrambling to do the same in your brand, because you *think you should* 

Base Brand Blueprint is the ultimate starter pack for any business.

 

Book a discovery call

This is for you if...

  • You currently have a brand and want some direction on what you should be doing to make a difference 
  • You have an idea for a brand and are about to launch, but want a plan of what you need to do
  • You're not ready to hire someone in your business yet, but you do need a little extra help to give you direction for the next 12 months
  • You want someone to tell you what to do, and then you will implement it in your business 

What will the 6 weeks look like?

Think this is right for you?

 

  1. Book in a free consultation call 
  2. Sign contracts and get started! 

 

Book a discovery call

Hi! I'm Abbie

I understand how overwhelming it can be when running your business, especially alone. What do you actually need to do to run a business?! 

You're dedicating the time to put into your business, but there's that sneaky thought in the back of your head thinking "Is this actually the right thing to do?"

That's why I am here to give you a plan! The key ts all in the preparation. I bring my 10 years of expertise as a Buyer for global retailers to help you start and grow your brand. 

Base Brand Blueprint is perfect if you want to be given a plan of exactly what you need to do each day to build your business over the next year. 

Find out more

I've had bad experiences in the past, but Abbie exceeded all my expectations

 

 

Abbie gave me a sense of confidence after just our first meeting. I've not had great experiences with others who have promised and not delivered in the past, but it was a completely difference with Base Brands. 

Abbie delivered all my expectations and I am extremely satisfied. She is not only highly knowledgable in her field, but also has a genuinely kind and wonderful deposition that makes working with her comforting and seamless. 

Terri, founder of Russell & Rose

Lucy, Founder of House of Fandango

From our first meeting, I knew this was what I needed to launch my brand! 

 

Abbie has set a clear plan for the year ahead. I felt with her support I could really make it happen. I am super happy to see the plan is on track and working!

I am a highly creative person and I think it's imperative for creatives to have a business mentor or partner in order to stay on track and focussed with what is needed and when. 

No more throwing everything at it and hoping something works! 

It's time to build a brand that gives you the financial and time freedom you dream of. 

Book a free discovery call

Take the first step.. Sign up for my weekly newsletter, created especially for brand founders.

 

It includes behind the scenes looks into what is working for other brands (who doesn't want to see that?!) and tips on how to run your business.