We create brands that are unstoppable and unforgettable.

Base Brands

Hi, I'm Abbie Hughes.

Founder of Base Brands

My story began as a part-time sales assistant while studying for my History degree at university. I fell in love with retail, and the concept of buying and selling. I was fascinated by why a product or a brand did what they did – why did they choose that colour, that size, that style?

Since then, I've built an incredible career in the industry, spending over 10 years as an experienced buyer, strategist, and marketing specialist for global retailers.

But then, I started questioning why this expertise was only available to high street giants. I have a dream to make a difference in the world, to help create brands that make a difference to other people, our community, and our environment. This is when Base Brands was born.

I am a Generator in Human Design (if you haven’t explored HD yet – it’s a game changer!). Generators are masterful creators and are gifted at bringing ideas to life.

I want to empower you with the knowledge, confidence, and expertise to bring your idea to life and achieve your dream.

**How do you actually know what to do when you first start a business?**

Well you don't. You *kind of* wing it, and hope something works.

You then decide you need to get help and you're suddenly bombarded with agencies who are specialists in Social Media, Ads, SEO or Email Marketing but it costs thousands per month. How is this workable for new brands?!

Well the first thing you should do is invest in a plan that will get you to exactly where you want to be in your business.

That's where brand strategy comes in...

Base Brand Academy

A brand strategy and growth online course to help you create and launch your brand.

SHOW ME MORE

Base Brand Blueprint

A 6-week brand strategy for you to implement in your business.

I NEED THIS

Base Brand Elevate

A 6 month 1-1 programme where I work with you on every area of your business.

FIND OUT MORE

**But why us?**

I get it, your brand is your baby. Turning your vision into reality isn't for anyone .

The difference is, I'm coming at this from a retailer background. I know exactly why a customer picks a product off the shelf, and then decides to buy. And that's why you should trust me with your brand.

Brand Strategy

Brand Design + Story

Market Positioning

Competitor Analysis // Pricing

Social Media Marketing // Content

Email Marketing // Paid Ads

Sales + Promotions

Distribution + Wholesale

Take the first step.. Sign up for my weekly newsletter, created especially for brand founders.

It includes behind the scenes looks into what is working for other brands (who doesn't want to see that?!) and tips on how to run your business.